Kith, the New York temple, moves to Paris.

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Ronnie Fieg is on all fronts. The designer installs one of his Kith stores in Paris.

It was in his Instagram stories that he teased the construction site with photos of the new KITH boutique. A glimpse of the interior in a renaissance style reminiscent of the aesthetics of a chapel or church.

These four shots suggest an installation in progress.

Ten years after the opening of its first two stores in the United States, the famous American hot spot, Kith, has set up shop in the heart of the 8th arrondissement of Paris, with an exclusive visit to the concept store which opened on February 26.

Direction rue Pierre Charron, close to the Champs Elysées. 

As a reminder, Kith is the new high-end temple of sneaker and streetwear. Founded in 2011 by Ronnie, Kith has seven stores in the United States alone, as well as a store in London. 

lieux de vie kith paris marque zwitter france

After many months of waiting, Ronnie Fieg finally opens the doors of his luxurious Parisian flagship store.

Notice to all sneaker lovers: KithNew York's most cutting-edge boutique by Ronnie Fiegopens its first flagship store in over 16,000m2This new hotspot is housed in the elegant Pershing Hall Hotel, built in 17e century.

To celebrate this event, Kith has imagined in exclusivity with Nike. A pair of Air Force 1 dressed in the colors of the French flag and available exclusively in the Parisian store.

It was also an opportunity for the label to launch their new European website.

This new temple of streetwear was designed by Daniel Arsham's team on the three floors of the former Pershing Hall Hotel. Designed by the Snarkitecture architectural firm, it is articulated around a central green patio where the only French branch of the New York restaurant dedicated to brunch is located Sadelle’s.

On the menu: caviar, chocolate babkas, ice cream and American culinary specialties. The place also gathers on several floors the most fashionable sneakers, ready-to-wear for men, women and children. A vintage selection curated by What Goes Around Comes Around and a cereal and ice cream bar, "Kith Treats". Some compositions imagine personalities such as Virgil Abloh and Sarah Andelman

Marble floors and staircases, high ceilings, sparkling gilding, an ultra-realistic airplane cabin for an immersive experience or a chandelier designed from Air Max 1: a preview of Kith Paris.

lieux de vie kith paris marque zwitter france

The store is equipped with a restaurant, a KITH Treats or a dedicated space of the KITH x Nike Air Force 1 Low. In short, with such opulence, it is certain that the designer will conquer the hearts of all French people!

Founded in 2011 by Ronnie Flieg, A New Yorker who cut his teeth in the Big Apple's Dabid Z boutique, Kith has become a veritable barometer of new consumer trends in styles, brands, and collaborations over the past decade. With everything that matters in the world of trends, whether it's Nikewith whom he imagines the first Air Force 1 in 2019, but also Asics, Coca-Cola, and even BMW.

The friendship between Kith and Nike continues to grow with a new collaboration to come. Indeed, the first images of the Kith x Nike Air Force 1 Low Paris have been unveiled. A pair in tribute to France, which proudly displays the colors of the flag. We find: the blue inside, the flag on the tongue and on a swoosh placed on the front of the shoe.

 First surprise: the entrance gallery, entirely immaculate, and crowned with an installation consisting of dozens of models ofAir Maxthus winking at Tinker Hatfield, the first creator of the mythical sneaker who found his inspiration... thanks to the Centre Georges-Pompidou!

Upstairs is the spectacular sneaker area. Regular drops of ultra-limited editions to try on one of the three marble benches. The Air Max 1 dressed with the Kith pattern and adorned with a tricolor swoosh should, for sure, make a sensation among aficionados.

There will be something for everyone, with a rotating selection of men's, women's and children's models. The Japanese brand Onitsuka Tiger neighbors here with Veja, Puma, Nike, New Balance, Adidas, the French Veja, sandals Suicoke, or even Birkenstock… 

Kith, it's not only basketball. It's also a ready-to-wear line, a selection of luxury houses and designers. The ready-to-wear and accessories area opens onto the vast courtyard covered by a giant glass roof. While the entrance on the first floor is dressed in Carrara marble, the first floor is decorated with parquet. A mezzanine has even been installed to allow for DJ sets.

A majestic staircase connects the first floor to the first floor. The ironworks of the banister are made to measure and carry the logo of Kith. Recalling the ultra-parisian DNA of the place. On the first floor, a gallery-library offers a selection of design objects, such as a Louis Vuitton basketball, art books (Tokyo, or New York, your choice), Kaléidoscope, and of course the reference magazine SneakersEverything is for sale, even the carpet and the furniture.r the reference magazine

lieux de vie kith paris marque zwitter france

Finally, here is the heart of the store: Sadelle’s. This brunch address has won a series of awards for both its food and its atmosphere. You can enjoy salads, king-size sandwiches and bagels of all kinds, while sipping a coffee or a glass of champagne. In the background, Kith Treats is presented as a ice cream parlour with walls covered with transparent cereal boxes.

While looking at a line of T-shirts, you can discover the ice cream specialties of the owner, his wife, but also the model and stylist Aleali May, of Virgil Abloh, and even the basketball player Lebron James. Finally, don't miss the secret plane cabinWith clouds passing behind real windows and real armchairs where you can settle down to have the impression that it is finally possible to travel again.

Access to the concept-store can only be done by appointment by drawing lots on the site eu.kith.com. The restaurant Sadelle’s and Kith Treats cereal bar open for takeout only.

Meet at 49 Rue Pierre Charron, 75008, Paris. 

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