Ronnie Fieg is on all the fronts, the designer sets up one of his Kith boutiques in Paris and begins a new collaboration with Nike.
It is in his Instagram stories that he teased the construction site with pictures of the new store with a glimpse of the interior in a renaissance style reminiscent of the aesthetics of a chapel or church
These four shots are reminiscent of an installation in progress, as can be seen in the third photo where we see a man staring at the front and the kakemono on which the name of the brand is inscribed.
Ten years after the opening of its first two boutiques in the United States, the famous American hot spot, Kith, is packing its bags in the heart of Paris’ 8th arrondissement, an exclusive visit to the concept store that opened its doors on February 26.
Direction street Pierre Charron, a stone’s throw from the Champs Elysees.
As a reminder, Kith is the new high-end temple of sneaker and street-wear: founded in 2011 by Ronnie, Kith has seven boutiques in the United States alone, as well as a store in London.
After long months of waiting, Ronnie Fieg finally opens the doors of his luxurious Parisian flagship store.
Notice to all sneaker enthusiasts : Kith, the ultra sharp new york boutique signed Ronnie Fieg, opens its first flagship spread over more than 16 000m2, this new hot spot showcases the elegant Pershing Hall Hotel, built in the 17the century.
To celebrate this appointment, Kith imagined in exclusivity with Nike a pair of Air Force 1 dressed in the colors of the French flag and available exclusively in the Parisian boutique.
It was also an opportunity for the label to launch their new European site.
This new temple of streetwear was designed by Daniel Arsham’s team on the three floors of the former Pershing Hall Hotel. Designed by the architectural firm Snarkitecture, it is built around a central green patio where the only French branch of the New York restaurant dedicated to the Sadelle’s brunch is located.
On the menu: caviar, chocolate babkas, ice cream and American culinary specialties. On several floors, the venue also brings together the most fashionable sneakers, ready-to-wear for men, women and children, a vintage selection curated by What Goes Around Comes Around and a cereal and ice cream bar, “Kith Treats”, some of whose compositions are imagined by personalities like Virgil Abloh and Sarah Andelman.
Marble floors and stairs, high ceilings, sparkling gilding, an ultra-realistic aircraft cabin for an immersive experience or a chandelier designed from Air Max 1: a sneak preview of Kith Paris.
The boutique also includes a restaurant, a KITH Treats and a space dedicated to the launch of the KITH x Nike Air Force 1 Low “Paris”. In short with such opulence, it is certain that the designer will conquer the hearts of all French people!
Founded in 2011 by Ronnie Flieg, New Yorker having made its weapons in the Dabid Z store of the Big Apple, Kith has become in ten years a real barometer of new consumer trends in terms of styles, brands, and collaborations. With everything that matters in the world of trends, from Nike, with whom he imagined the first Air Force 1 in 2019, but also Asics, Coca-Cola, and even BMW..
The friendship between Kith and Nike continues to grow with a new collaboration to come. Indeed, the first images of the Kith x Nike Air Force 1 Low Paris have been unveiled: this is the fourth collaboration between the two brands. A pair in homage to France, which proudly displays the colors of the flag, which we find subtly: blue on the inside, the flag that is revealed on the tongue as well as on a mini swoosh placed on the front outside of the shoe, for a model that goes everywhere.
First surprise: the lobby completely immaculate, and crowned with an installation consisting of dozens of models of Air Max, thus winking at Tinker Hatfield, the first creator of the mythical basketball having found his inspiration… thanks to the Centre Georges-Pompidou !
But there will be for all tastes and colors, with a rotating selection of men’s, women’s and children’s models, in addition to a few classics offered on a more regular basis. The japanese brand Onitsuka Tiger neighbors here with Veja, Puma, Nike, New Balance, Adidas, the french ones Veja, the sandals Suicoke, or even Birkenstock…
Kith, it’s not just sneakers. It’s also a ready-to-wear line of the same name, a selection of luxury houses and designers – from the super cool Casablanca to Saint Laurent, passing by Heron Preston, Palm Angels, the glasses Balenciaga or the jewels of Yoon Ambush and Le Gramme. The ready-to-wear and accessories space gives in turn on the vast courtyard covered by a giant glass roof. While the entrance on the first floor is dressed in Carrara marble, the upstairs gives pride of place to the parquet floor. A mezzanine has even been installed to allow DJ sets.
A majestic staircase connects the first floor to the first floor. The ironwork of the banister was custom-made and bears the Kith logo, while recalling the ultra-Parisian DNA of the place.
On the first floor, a gallery-library offers a selection of design objects, such as a Louis Vuitton basketball, art books, magazines, including the Lost in… series (Tokyo, or New York, as you wish), Kaleidoscope, and of course the reference magazine Sneakers. Everything is for sale, even the carpet and the furniture.
Enfin, voici le cœur du magasin : Sadelle’s. This brunch address has won a string of awards in New York and Las Vegas for its food and atmosphere. Open all day long as soon as possible, accessible without reservation, you can enjoy salads, smoked fish, king-size sandwiches and bagels of all kinds, while sipping a coffee, a glass of champagne or a fruit juice. Basically, Kith Treats is presented as a ice cream parlour walls covered with transparent cereal boxes.
While ogling over a line of T-shirts, you can discover the icy specialties of the owner, his wife, but also of the model and stylist Aleali May, of Virgil Abloh, and even of the basketball player Lebron James. Not to be missed at last, the secret airplane cabin, with clouds parading behind real portholes and real seats where to sit down to have the impression that it is finally possible to travel again.
In accordance with the health rules in force, access to the concept-store can only be made by appointment by drawing lots on the site eu.kith.com. The restaurant Sadelle’s and the Kith Treats cereal bar are open for take-out orders only.
Appointment at 49 Rue Pierre Charron, 75008, Paris.
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